It all began with a simple story in a media interview. Our founder explained that the travel industry was restricted in the pricing that could made available to the general public.

This “rate parity rule” is a legal agreement between hotels and online travel agencies (OTAs) in which the hotel guarantees to use the same rate and terms for a specific room type, regardless of the distribution channel.

However, members of private travel clubs can receive much lower rates because they’re not subject to the rate parity rule since their pricing is not available to the public. As a result, we can facilitate member-only rates.

That interview led to the creation of Hotel Rewards and we’ve been serving our members ever since.